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Nationwide Companies....
Published by Sunny
August 21st, 2007
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Nationwide Companies....
I realize that if you own a company that serves the entire country, sometimes you will run into issues of products not working in certain areas, but maybe a little research could avoid this.
I went to Old Navy weekend before last. It was the hottest weekend in a long time. I needed a new pair of shorts. However, Old Navy has shipped and put out it's fall clothing line, and they didn't have one pair shorts that wasn't a size 31 and on the clearance rack. If i would have needed some performance fleece sweatpants for those cool lower 90's days of Louisiana's autumn i would have been in luck. When it's 105 and I am looking at hoodies instead of tshirts, someone in the marketing department should be decapitated.
Another fine example is McAllisters Deli. They have good sandwiches and baked potatoes, but I cannot eat there anymore. I made the mistake of ordering a cup of gumbo there one time. It came out and it was red....and had jalapeños in it. In all my years of gumbo eating, I had never seen a red gumbo, even in gumbo that had stewed tomatoes in it, it was always a varying shade of brown. Then I had to recall the ingredients. I have seen chicken, sausage, duck, venison, okra, onions, alligator, and garlic. Never a single jalapeno. Maybe on a nacho, Never in a gumbo. When I asked about it, I was told, "That's how they ship it to us from the home company in Minnesota."
I am not saying you need to conduct surveys on customer taste and product usage, I am saying just look at a map. Maybe the South doesn't need everything the East does, and maybe gumbo should never come from north of Alexandria.
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By
BR Today
on
August 21st, 2007, 01:48 PM
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Excellent topic of discussion. Makes me recall when I lived in Tampa Florida last year and my wife and I were dining at the Red Lobster restaurant about 100 yards across the street from the Gulf of Mexico. I ordered a fried shrimp platter which you would think may consist of the largest freshest gulf shrimp you've ever seen. Nothing doing in this case. I was served a plate of what I call shrimp patties with a real shrimp tail stuck in it, then its deep fried. You could look out the window and see shrimp boats coming in to dock, but i'm eating previously frozen shrimp patties which are passed off as fried shrimp. Only in America.
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